The coolest city in the world. Los Angeles has become the new undisputed capital of fashion for fashion research and new high-level proposals.
Partnering with IACCW and Made Strategy will offer an irreplaceable basis to the rich US market.
WHY LOS ANGELES?
Los Angeles has now supplanted New York as the capital of the model world. Hollywood is increasingly becoming a magnet for the entire fashion world.
It's been a long time since 2012 when Saint Laurent by Hedi Slimane absorbed moods and characters from LA and the west coast, while all the others remained anchored to the Big Apple and the east coast.
Today the main fashion agencies and top brands are moving to Los Angeles.
· Image and PR more accessible, convenient and effective
· The fourth world economy (State of California) and the communication base for all the major commercial offices in the world
· Buyers flow from the eastern and southern markets
· Easier to present new proposals
· Possibility to access